As a native Austinite, I brace for the annual descent of SXSW madness upon my hometown with a bizarre combination of excitement and horror. When 100,000 people pour into the hippest streets of your city, stumbling around all the bars, venues, and restaurants you've loved since high school, the feeling it induces is a lot like bringing your favorite toy to school for show and tell, then having to watch while all your friends play with it at recess.